Super App: Kotak Mahindra Bank
UX Engagement Optimization: Device Utilization and Content Impact on User Engagement.
This study conducted in collaboration with Tonal aimed to optimize user engagement and device utilization through a comprehensive analysis of user interaction with Tonal's hardware and user experience (UX). Leveraging state-of-the-art perceptual, emotional, and cognitive quantification methods, the research focused on device setup, content navigation, and the impact of content on user engagement.
Problem Statement:
Tonal wants to asses the physical and digital usability of their gym equipment as user's didn't have a great feedback with the products interaction.
Objective:
Tonal Inc. wants to test its product's device utilization and content impact on user experience as they want users to be comfortable interacting with Tonal's physical and UI interaction.
Addressed Topics:
Device setup and Content navigation mapping onto the emotional and cognitive response.
Key content areas of focus and objectives are listed as follows:
Profile creation & First-time user experience
Product Navigation (open, and targeted)
Strength calibration Workout Experience & post-workout data review
Single Workout Experience
Deliverables:
Emotional and Cognitive response analysis and recommendations on UI content placement were created at the end of the study.
Methodology:
Mixed UXR methods and human centered approach was used to asses the emotion and cognitive response.
A galvanic skin responce watch and eye tracking glasses were used in the study.
Empatica E4
Galvanic skin response (GSR) watch indicated physiological arousal levels, offering valuable data on emotional responses and engagement.
Tobii Glasses 3
Captured the gaze that enabled analyzing interaction patters
Total participants: 24
Gender distribution: 15 M 9 F
Fitness levels varied among participants.
Notably, all participants were beginners in terms of Tonal experience proficiency, highlighting a collective lack of prior familiarity with the product.
A galvanic skin responce watch and eye tracking glasses were used in the study.
Empatica E4
Galvanic skin response (GSR) watch indicated physiological arousal levels, offering valuable data on emotional responses and engagement.
Tobii Glasses 3
Captured the gaze that enabled analyzing interaction patters
Total participants: 24
Gender distribution: 15 M 9 F
Fitness levels varied among participants.
Notably, all participants were beginners in terms of Tonal experience proficiency, highlighting a collective lack of prior familiarity with the product.
A galvanic skin responce watch and eye tracking glasses were used.
Empatica E4
Galvanic skin response (GSR) watch indicated physiological arousal levels, offering valuable data on emotional responses and engagement.
Tobii Glasses 3
Captured the gaze that enabled analyzing interaction patters
Total participants: 24
Gender distribution: 15 M 9 F
Fitness levels varied among participants.
Notably, all participants were beginners in terms of Tonal experience proficiency, highlighting a collective lack of prior familiarity with the product.
Phase 1:
Timeline: 4 Weeks | 6 usability tests conducted
Initiated the project with a comprehensive usability audit of the existing Tonal's arms and UI, employing KPIs (key performance indicators) to identify friction points.
This audit revealed significant areas for improvement, particularly in Tonal's navigation system, the introduction video, and the working choosing and filtering experience.
Phase 1:
Timeline: 4 Weeks | 6 usability tests conducted
Initiated the project with a comprehensive usability audit of the existing Tonal's arms and UI, employing KPIs (key performance indicators) to identify friction points.
This audit revealed significant areas for improvement, particularly in Tonal's navigation system, the introduction video, and the working choosing and filtering experience.
Electrodermal Activity (EDA): EDA measurements were utilized to assess changes in skin conductance, which can reflect physiological arousal or emotional responses.
Pupil Dilation: When the pupil diameter increases, it typically indicates increased cognitive workload or mental effort, suggesting heightened attention or processing demands in response to stimuli or tasks.
Phase 2:
Timeline: 10 Weeks | 18 usability tests conducted
Analysis:
A strong correlation between pupil dilation and Electrodermal Activity (EDA) indicates reliable metrics for assessing stress and cognitive workload.
User Journey: Explore and Cutsom workout page
The flowchart illustrates the user journey through the Explore and Custom sections of the Tonal interface, mapping key clicks and transitions during study sessions.
- Each number in the flowchart represents a click event, denoting instances of level changes or node branching within the interface hierarchy.
- While not every single click is depicted in the figure, the flowchart provides a structured visualization of the primary pathways followed by participants
Average EDA values are mapped on every click area. The data shows high stress levels, specifically when participants click on the first step of creating a custom block, starting a block (EDA 5.9), starting with a warmup set (EDA 6.9), and entering custom (EDA 5.9).
- However, very few participants chose to begin with a warm-up set.
- EDA seems to be fairly increasing while selecting workouts from “do your own” as participants have many options.
Heightened EDA levels were observed during activities such as browsing the home page (B- Home Page), interacting with the device to customize workouts (I-Custom workout), and navigating the search function( B-Search).
Results:
This correlation suggests that changes in both pupil size and EDA reflect consistent patterns of physiological arousal, validating their utility as effective measures for evaluating stress levels and cognitive demands.
The complexity of B - Home Page and B - Search sections appeared to lead to confusion, eventually leading to elevated stress.
The study noted that participants needed clarification with terminologies used in the custom section. (Creating a block, smart-flex)
Challenges such as confusion during workout customization and difficulty accessing help and support resources highlighted areas for further refinement in user experience design.
Results:
This correlation suggests that changes in both pupil size and EDA reflect consistent patterns of physiological arousal, validating their utility as effective measures for evaluating stress levels and cognitive demands.
The complexity of B - Home Page and B - Search sections appeared to lead to confusion, eventually leading to elevated stress.
The study noted that participants needed clarification with terminologies used in the custom section. (Creating a block, smart-flex)
Challenges such as confusion during workout customization and difficulty accessing help and support resources highlighted areas for further refinement in user experience design.
Recommendations:
Enhance Search Bar Accessibility: Make the search bar more prominent and easily accessible from any page(especially from the Home Page).
Reduce on-screen clutter: Streamline the interface by minimizing elements and content to declutter the screen, allowing users to focus more easily on essential information and tasks without feeling overwhelmed.
Introduce Tonal 101 Early: Provide an early introduction and comprehensive guidance on Tonal features and terminology, including Smart Flex, Spotter, Eccentric, or Chains mode, to improve user understanding and confidence in utilizing advanced functionalities.
Implement Collapsible Filters: Allow users to collapse or hide filter options in the workout library to prevent screen clutter and optimize display space, leading to more efficient navigation and reduced scrolling effort.
Implement Contextual Help: Introduce contextual help throughout the interface to provide users with timely assistance and clarification on unfamiliar terms or features,
User Feedback
"Wanted the ability to build a customized workout on the homepage."
"Couldn't understand how to document your progress."
"Very efficient because not too much equipment."
"Adjusting the machine is easy."
"Couldn't see the screen or reps when lying down."
Results:
This correlation suggests that changes in both pupil size and EDA reflect consistent patterns of physiological arousal, validating their utility as effective measures for evaluating stress levels and cognitive demands.
The complexity of B - Home Page and B - Search sections appeared to lead to confusion, eventually leading to elevated stress.
The study noted that participants needed clarification with terminologies used in the custom section. (Creating a block, smart-flex)
Challenges such as confusion during workout customization and difficulty accessing help and support resources highlighted areas for further refinement in user experience design.
Recommendations:
Enhance Search Bar Accessibility: Make the search bar more prominent and easily accessible from any page(especially from the Home Page).
Reduce on-screen clutter: Streamline the interface by minimizing elements and content to declutter the screen, allowing users to focus more easily on essential information and tasks without feeling overwhelmed.
Introduce Tonal 101 Early: Provide an early introduction and comprehensive guidance on Tonal features and terminology, including Smart Flex, Spotter, Eccentric, or Chains mode, to improve user understanding and confidence in utilizing advanced functionalities.
Implement Collapsible Filters: Allow users to collapse or hide filter options in the workout library to prevent screen clutter and optimize display space, leading to more efficient navigation and reduced scrolling effort.
Implement Contextual Help: Introduce contextual help throughout the interface to provide users with timely assistance and clarification on unfamiliar terms or features,
Recommendations:
Enhance Search Bar Accessibility: Make the search bar more prominent and easily accessible from any page(especially from the Home Page).
Reduce on-screen clutter: Streamline the interface by minimizing elements and content to declutter the screen, allowing users to focus more easily on essential information and tasks without feeling overwhelmed.
Introduce Tonal 101 Early: Provide an early introduction and comprehensive guidance on Tonal features and terminology, including Smart Flex, Spotter, Eccentric, or Chains mode, to improve user understanding and confidence in utilizing advanced functionalities.
Implement Collapsible Filters: Allow users to collapse or hide filter options in the workout library to prevent screen clutter and optimize display space, leading to more efficient navigation and reduced scrolling effort.
Implement Contextual Help: Introduce contextual help throughout the interface to provide users with timely assistance and clarification on unfamiliar terms or features,
User Feedback
"Wanted the ability to build a customized workout on the homepage."
"Couldn't understand how to document your progress."
"Very efficient because not too much equipment."
"Adjusting the machine is easy."
"Couldn't see the screen or reps when lying down."
Results:
This correlation suggests that changes in both pupil size and EDA reflect consistent patterns of physiological arousal, validating their utility as effective measures for evaluating stress levels and cognitive demands.
The complexity of B - Home Page and B - Search sections appeared to lead to confusion, eventually leading to elevated stress.
The study noted that participants needed clarification with terminologies used in the custom section. (Creating a block, smart-flex)
Challenges such as confusion during workout customization and difficulty accessing help and support resources highlighted areas for further refinement in user experience design.
Recommendations:
Enhance Search Bar Accessibility: Make the search bar more prominent and easily accessible from any page(especially from the Home Page).
Reduce on-screen clutter: Streamline the interface by minimizing elements and content to declutter the screen, allowing users to focus more easily on essential information and tasks without feeling overwhelmed.
Introduce Tonal 101 Early: Provide an early introduction and comprehensive guidance on Tonal features and terminology, including Smart Flex, Spotter, Eccentric, or Chains mode, to improve user understanding and confidence in utilizing advanced functionalities.
Implement Collapsible Filters: Allow users to collapse or hide filter options in the workout library to prevent screen clutter and optimize display space, leading to more efficient navigation and reduced scrolling effort.
Implement Contextual Help: Introduce contextual help throughout the interface to provide users with timely assistance and clarification on unfamiliar terms or features,
