Finno AQ: Farm Management App

A farm management app for increasing farming efficiency and reducing damange by unexpected natural calamities.

Role

Mixed Methods UXR

Industry

Health & Fitness

Duration

4 months

Problem Statement:

Impact of climate change and environmental pollution in the current or traditional mode horticulture and aquaculture practices affects the produce and the quality. Lack of awareness in preparation of soil and water after each cycle accounts in barren lands and bad water for marine rearing.

Motivation:

Helping the Agri Tech industry in India to be able to innovate app based solutions for farmers by helping them manage their farms smartly!

Finno AQ:

Finno AQ is an AgriTech startup. They work in providing farm safety and security to Aquaculture and Horticulture farmers.

Design Process:

Design Thinking process and human centered design was used.

Problem Statement:

Kotak Mahindra Bank wants to launch it's Kaymall section that would transform their existing app in a super app.

Motivation:

Working on one of the largest FinTech brand to help create a Super App.

You might be wondering what is a Super App?

A super app is a user-friendly platform that combines multiple services into a single app.

For example, a super app might include social networking, e-commerce, banking, messaging, food delivery, transportation features or mini apps that users can activate as needed.

Research Results:

Problem Statement:

Kotak Mahindra Bank wants to launch it's Kaymall section that would transform their existing app in a super app.

Motivation:

Working on one of the largest FinTech brands in India to help compete in the FInTech domain by design a Super App for Kotak Bank - KayMall.

You might be wondering what is a Super App?

A super app is a user-friendly platform that combines multiple services into a single app.

For example, a super app might include social networking, e-commerce, banking, messaging, food delivery, transportation features or mini apps that users can activate as needed

View Prototype

Scope:

Project Timeline:

User Groups:

Research results:

The users have been divided based

on these factors that help us deduce

the concrete problems.

We focused on creating an experience

for farmers.

Consultants

Farmers

Who are the stakeholders?

Secondary Research

Research Findings and challenges

Primary Research: Interview Questions

Purpose

Taking interviews of stakeholders and gathering insights on the problem statement we are working.
Getting a good idea from different target segments in farming community.
Why interviewing farming consultant: Get an insights on how farmers operate and behave with respect to different problem aspects.

Question Segmentation

Primary Research: Interview Questions

Experience of the farmer in farming activity?
How do you prepare their lands and ponds after every crop?
How do they know which chemicals or pesticides and fertilizers to apply to solve a specific issue?
Do you use any kind of farming machinery like tractor, harvestor, aerator etc?
How many cycles of crop is being farmed in a year by you?
Is there any technical advisory or local authorities present in their farming community?
How do you hear about new technologies or method of farming?
Where do they get weather forecasts? Does it help?
Do you have any insurance schemes for their farm?
Are the farms exposed to any kind to threat related to human activies? If yes then what are the impact?
Do you use smartphones? If yes, do you use any farming app which helps you with your farm security?

Look at our interviewees

Interview Findings

Fluctuating weather and climatic conditions poses a major threat to crop security.
Crop diseases and the occurrence of insects and pests seem to be common issues, and managing them with chemicals and medicines has become costlier than in the past.
Selling the crops while not having a satisfactory price is a big pain point among the farmers.
Most use smartphones.
Need better government extension programs.
Need farm insurance in case of natural calamity or harsh weather conditions.

Competitor Study

Task flow

Low and Mid Fidelity exploration

Hi Fidelity Mockups

Results:

A system usability scale was used to test the prototype with a minimum of five participants. The overall SUS score was 79 that lies under grade B, good adjective rating for the proposed solution.

Actionable Insights from the testing:

I like it as it is very easy for me to understand. More details would make it more interesting.
I want something to make me feel more confident while using the service. Farmer explanation demos, self learning would help me to adapt to the app faster.
The UI seems clean with decent space. I felt like I wanted to explore more.
I can't say about the functionality where I am positive towards using this app. Overall liked the interaction with the service.
I'm not used to much of digital stuff. I need more time, practice and demos to use this app.

User Feedback

"Wanted the ability to build a customized workout on the homepage."
"Couldn't understand how to document your progress."
"Very efficient because not too much equipment."
"Adjusting the machine is easy."
"Couldn't see the screen or reps when lying down."

Results:

This correlation suggests that changes in both pupil size and EDA reflect consistent patterns of physiological arousal, validating their utility as effective measures for evaluating stress levels and cognitive demands.
The complexity of B - Home Page and B - Search sections appeared to lead to confusion, eventually leading to elevated stress.
The study noted that participants needed clarification with terminologies used in the custom section. (Creating a block, smart-flex)
Challenges such as confusion during workout customization and difficulty accessing help and support resources highlighted areas for further refinement in user experience design.

Results:

A system usability scale was used to test the prototype with a minimum of five participants. The overall SUS score was 79 that lies under grade B, good adjective rating for the proposed solution.

Actionable Insights from the testing:

I like it as it is very easy for me to understand. More details would make it more interesting.
I want something to make me feel more confident while using the service. Farmer explanation demos, self learning would help me to adapt to the app faster.
The UI seems clean with decent space. I felt like I wanted to explore more.
I can't say about the functionality where I am positive towards using this app. Overall liked the interaction with the service.
I'm not used to much of digital stuff. I need more time, practice and demos to use this app.

Other projects

Super App: Kotak Mahindra Bank

1st place winning FinTech project for Kotak Mahindra Bank. A design hackathon by IIT Bombay.

Graduation project: FINNO AQ | A Farm management App

A farm management app for increasing farming efficiency and reducing damange by unexpected natural calamities.

AN.

AN.

AN.

Finno AQ: Farm Management App

A farm management app for increasing farming efficiency and reducing damange by unexpected natural calamities.

Problem Statement:

Design Process:

Problem Statement: Kotak Mahindra Bank wants to launch it's Kaymall section that would transform their existing app in a super app.

Motivation: Working on one of the largest FinTech brand to help create a Super App.

You might be wondering what is a Super App?

A super app is a user-friendly platform that combines multiple services into a single app.

For example, a super app might include social networking, e-commerce, banking, messaging, food delivery, transportation features or mini apps that users can activate as needed.

Research Results:

Problem Statement:

Motivation:

You might be wondering what is a Super App?

View Prototype

Scope:

Scope:

Project Timeline:

Project Timeline:

User Groups:

User Groups:

Research results:

Research results:

Who are the stakeholders?

Secondary Research

Research Findings and challenges

Primary Research: Interview Questions

Primary Research: Interview Questions

Look at our interviewees

Interview Findings

Competitor Study

Task flow

Low and Mid Fidelity exploration

Hi Fidelity Mockups

Results:

Actionable Insights from the testing:

I like it as it is very easy for me to understand. More details would make it more interesting.

User Feedback

Results:

Results:

A system usability scale was used to test the prototype with a minimum of five participants. The overall SUS score was 79 that lies under grade B, good adjective rating for the proposed solution.

Actionable Insights from the testing:

I like it as it is very easy for me to understand. More details would make it more interesting.

I want something to make me feel more confident while using the service. Farmer explanation demos, self learning would help me to adapt to the app faster.

The UI seems clean with decent space. I felt like I wanted to explore more.

I can't say about the functionality where I am positive towards using this app. Overall liked the interaction with the service.

I'm not used to much of digital stuff. I need more time, practice and demos to use this app.

Other projects

Super App: Kotak Mahindra Bank

Graduation project: FINNO AQ | A Farm management App

Problem Statement:

Kotak Mahindra Bank wants to launch it's Kaymall section that would transform their existing app in a super app.

Motivation:

Working on one of the largest FinTech brand to help create a Super App.